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Developed a data pipeline to ingest all the datasets at one location in Databricks. (Facebook/Instagram Campaign, Speaker Programs, Veeva Activity, Email Marketing, etc)

Circulants team implemented cloud-based product ‘O2’ with “out of the box” Data Pipelines and Reports within 16 weeks delivering quick insights to profiling team.

Created patient-level features: age, comorbidities, insurance type, therapy history & developed explainable (Random Forest, XGBoost) and deep (LSTM) models to predict initiation.

Built an internal budget optimization tool enabling brand teams to set budget and revenue targets and generate data-driven recommendations for optimal tactic-level spend.

Our channel attribution model identified Salesforce as the dominant influence on engagement, with HCP website and paid search working in tandem to significantly enhance channel effectiveness.